Don't Ignore These Lead Capture Page Conversion Tips
If you're struggling to advance your online business to a higher level, then you may not be benefiting from one of the most essential elements needed for success. This element is a well crafted lead capture page that is designed to help you collect the visitor's contact information such as their emails. With so many competitors on the Internet trying to target the same traffic demographic, you need to find new ways to get visitors to your site and keep bringing them back for repeat business. This is because the Internet is growing at a record-breaking speed, which is in turn leading to high competition. If you want your Internet marketing campaign to produce useful results, one of the first things you have to do is get your visitors' email addresses. Once you have their contact information, you can use it for further promotion later on. Traffic that comes to you from your email list is free, high quality, targeted and not to forget high converting. If you read on, we'll examine some good ways to create a lead capture page that will provide great results in the long term.
Too many Internet marketers commit the cardinal sin of failing to use the correct keywords on their lead capture pages. In order to effectively achieve this, you must identify your target audience and recognize the keywords that will draw them in. When you use the proper keywords on your lead capture page, visitors will take second and third looks at your promotion; then you must immediately indicate to them that they've reached the type of page they were looking for. Do not clutter up your lead capture pages with keywords or phrases that are not relevant to the product or services that you are selling just to increase the traffic to your page. If you are selling weight loss products your keywords should be related to weight loss topics and related interests that you sell or offer through your website, and using popular keywords that have nothing to do with your site or services will just bring frustrated users to your site that won't buy anything, sign up for your mailing list or bookmark it for the future. This is an integral element that you should keep in mind if you don't want to lose prospects. You also have to be sure that you put a strong emphasis on those keywords in the title of the page since that is the first thing your visitors will see when they get to that page.
Remember this is your squeeze page to get subscribers without any outgoing links or ads to distract them. When a person comes to your lead capture page you should leave them with only two options, leave, or subscribe. You shouldn't offer them any other exit points. The opt-in box should always be above the fold when visitors come. It should be immediately visible when they arrive at your page; if it isn't, you may lose a prospective subscriber. They should be able to submit their name and email without ever having to touch the scroll bar. By placing your opt-in box at the top of the lead capture page, you can drastically increase your conversion rate.
Always remember that for the visitor, their email address is valuable and is like an investment, which is why they want to get the most out of it. You must make them feel they have made the right decision in revealing such personal information to you.
Lead Capture Pages | Build A Lead Capture Page
